Zurich-based coachbetter secures €860K seed funding to digitally revolutionize soccer planning and athlete management

The digital soccer coaching platform coachbetter today announces the close of its seed funding round, totaling €860K. The fresh capital came from the Swiss Founders Fund, TheVentureCity, and former professional soccer player, Remo Staubli.

Founded in 2018, coachbetter is an easy-to-use and affordable SaaS Platform for sports clubs, players, and coaches. The subscription-based platform includes complete training packages and individual activities, team management, game and training planning, and a wide selection of content to improve coach and athlete development. Users can also upload and share videos of their games, tag players, and annotate with feedback around technique and performance.

Administrative tasks in soccer are time-consuming and often inefficient. And as the pandemic continues to limit in-person contact and facilities, coachbetter streamlines processes, providing a clear overview of timings, locations, and players’ progress, all in one place. As a result, coaches can focus on what really matters, the development of players and the game, not the logistics.

The new capital will be go into developing new features, expanding the coachbetter team, and actioning the company’s international strategy.

Patrick Degen, Partner and Lead Investor at Swiss Founders Fund, commented: “We’re very excited by coachbetter’s ability to support coaches as well as amateur and professional teams. Considering the company significantly increased its revenue and user base during the pandemic, there is a clear need for the platform in the digital age.”

coachbetter’s current customer base consists of international clubs and academies, such as Brentford FC Women and the Steven Gerrard Football Academy, which use the platform to further strive digitalization and organize their teams.

coachbetter also focuses on the development of the amateur sport with more than 5K soccer coaches in its community. Following feedback from the community, coachbetter launched the tactic and training session design board App, “Moves – Design Your Play” in 2019, as well as the “Playbetter” App in August 2021, which allows coaches to directly communicate with its players.

coachbetter’s goal is to change the way soccer clubs, coaches and players develop. The latest seed stage will help the Swiss startup to bring training quality, communication, and education to the next level. Moving forward, coachbetter has plans to further expand its business into the United States, where Embry-Riddle Aeronautical University in Prescott (AZ) and Creighton University Women’s Soccer, the reigning Big East Conference champion, are already among users of the platform. The young company additionally plans to continue developing dedicated features and content for the grassroots as well as women’s game.