Getfluence, a platform for optimising and distributing branded content, has expanded to the UK after closing a €5 million Series A round. Reflexion Capital, Irdi Soridec Gestion, Celeste Management and several business angels via WeSprint and Angelsquare Capital, participated.
Founded in 2017, Getfluence enables brands and agencies to immediately identify, select and agree terms for branded editorial content campaigns with media outlets. Content is fully managed on the platform with the impact of the campaign easy to measure and analyze. By automating every step of the process, Getfluence has removed the laborious and arcane process of arranging and agreeing editorial campaigns with individual publications. This saves all parties involved significant time and resources and ensures brands deliver the maximum impact for their investment.
To support Getfluence’s move into the UK, the French startup has completed an extensive overhaul of its positioning and branding. Getfluence is now a single, central point of entry for advertisers and agencies across Europe to expand their editorial influence. The platform now has partnerships with more than 10,000 European media outlets.
Marc De Zordo, CEO and Founder of Getfluence, said: “Expanding to the UK is a critical step in our international development. From the UK we will be able to build out English language branded content campaigns for global clients. This sets us on the path to quickly grow into new markets beyond Europe.”
Chris Perry, UK Country Director at Getfluence, said: “The UK has one of the largest media industries in the world, however, many parts of how it operates are stuck in the past and crying out for modernization. Getfluence’s platform does this – it takes a lot of the pain points out of how branded content campaigns are created which benefits both brands and media outlets. I’m certain that Getfluence will grow rapidly in the UK, and this will provide a launch pad for further expansion outside of Europe.”
Getfluence’s new London office adds to its presence in France, Spain and Italy.