Dutch SaaS startup Hedge, a smart software for filmmakers, has announced that it has raised an approx. €2.52 million round of seed funding. This round was led by Steve Bayes, with participation from other private media industry investors.
Founded in 2016, Hedge offers a number of different products, with its flagship offering carrying the same name of ‘Hedge’. This tool allows multiple backups of media, transfering valuable video content from cameras to multiple storage media, and allowing video editors to collaborate across the cloud. It allows ‘superfast’ transfers, simultaneous backups, verification options, and has multiple integration options. Currently, the startups’ products are being used by over 30,000 customers globally.
The fresh funds raised will go towards team expansion, as well as the growth of its media technology portfolio and capabilities through the acquisition of Divergent Media assets and investment in Colourlab.
Co-founder and CEO of Hedge, Paul Matthijs, commented: “Hedge has had five consecutive years of profitable growth. But, even with our success and rapid development schedule, there’s still so much more we can build to make life even better for our customers.”
Matthijs continued: “With this investment coming from industry leaders who understand the pain points we are trying to solve, we will grow our team and focus on optimising the workflow for customers rather than finances, bringing new features and entirely new products to market faster. And by investing back into the industry, we are also building a new era of video workflows that are open, reliable, and fast – and that will catapult video production into the modern age.”