SimplyDelivery, the Berlin-based startup which provides cloud software for around 3,000 restaurant chains, ghost kitchens or individual businesses, has closed a €10 million Series A funding round led by Cusp Capital and joined by Fortino Capital.
Founded in 2014, SimplyDelivery is operating in German-speaking countries and the Netherlands, mapping all processes from order entry to meal delivery. With their solutions, SimplyDelivery enables restaurants of all sizes to succeed in the age of on-demand services. SimplyDelivery’s customers include McDonald’s, Dean & David, Burger King, L’Osteria and burgerme.
Christian Winter, General Partner at Cusp Capital, stated: “Restaurants are undergoing a fundamental paradigm shift. The ordering business, which was already growing strongly before the pandemic, has now in many cases become more important than the traditional retail store. SimplyDelivery’s software enables restaurants to take advantage of the opportunities offered by digital platforms such as Lieferando and Wolt and balance their use alongside their own channels in the best possible way.”
The SimplyDelivery software puts restaurateurs back in direct contact with customers – and regular customers are identified as such. In the past three years, SimplyDelivery doubled their revenue annually, while remaining profitable. The company currently employs around 80 people and processes over €1.6 billion annually in Gross Merchandising Volume (GMV) and 145,000 orders each day.
SimplyDelivery intends to use its new funding to further expand its business in Germany, the Netherlands, Austria and Switzerland. In the medium term, the company plans to expand into other European countries. The company also plans to intensify its business with retail chains. Until recently, SimplyDelivery was exclusively financed by its founders.
Björn Wisnewski, founder and CEO of SimplyDelivery, explained: “Our operating system helps gastronomes to easily deliver the ordered food to the table or to people’s homes. Our modular software stack makes it easier for restaurants to just do their work and synchronize their delivery. This allows gastronomes to focus on what’s really important to them: good food, good service – and, of course, their customers.”
SimplyDelivery’s software-as-a-service (SaaS) solution integrates all restaurant processes – from marketing to customer orders, shift planning, procurement, warehousing, delivery services and payment processing. In this way, different ordering channels such as the point-of-sale in the restaurant, the company’s own web store or the connection to a delivery service are integrated. In parallel, the software can also prioritize orders according to criteria such as profitability, for example. The software is also used for concepts such as Ghost Kitchens – restaurants that only deliver food orders and no longer have a regular retail business.