London-based SearchSmartly aims to redefine the home search experience with €1.46 million in fresh funding

SearchSmartly, the smart match-making property search platform that provides hyper-personalised property searches in minutes, has just raised €1.46 million seed investment to fuel its mission to redefine the relocation experience. The seed funding round included proptech investors like Matt Cooper, founder of Carwow James Hind, serial proptech investor Antony Senny, Founders Factory and IFG.VC.

Founded in 2018, SearchSmartly uses smart data science to deliver a hyper-personal property search which understands what matters most to each individual, matching them to the homes best suited to their location and lifestyle needs: be it access to a short commute, good local education, living near green space, and more.

SearchSmartly’s technology also reduces the time people spend searching for their new home, while additionally generating leads for the UK’s largest estate agents that convert up to 5 times better than the status quo. Currently operating in London and the Home Counties, SearchSmartly intends to expand to all major urban centres in the UK over the next 18 months.

SearchSmartly has already more than 100,000 properties listed from partner estate agents and Build-to-Rent operators, including renowned brands in the UK property market such as Hamptons, John D Wood & co and JLL. SearchSmartly has facilitated thousands of property viewings and seen 100 people complete their move. In addition to this, the smart property search platform has already put £3 million in the pockets of landlords and vendors.

Taha Dar, founder and CEO of SearchSmartly, stated: “The search for the ideal home is no longer reliant on the preconceived notion of location being everything. People’s priorities have shifted to lifestyle needs and the market is not yet accounting for this. Thanks to our unique technology we are flipping the traditional property search process on its head: by considering our users’ budget, commute, and location requirements, we help our users uncover the homes and neighbourhoods that are going to be the right fit for their needs. We are focussed on using the benefits of AI technology and data to push our matchmaking capabilities even further, to help uncover the hidden data that renters and buyers care a lot about.”

Ibrahim Khan, co-founder of IFG.VC commented: “Anyone who has ever sought to rent or buy a new home understands the stress of the process and has no doubt spent hours sifting through online platforms with no luck. SearchSmartly is using the value of data to deliver a hyper-personalised property search experience that is unseen in the current market. We are excited to be supporting Taha and his team of tech, AI and property experts on their mission to make property hunting more digestible.”

SearchSmartly is probably also the first property platform to provide air quality ratings on its property listing. In the UK alone, 34,000 people die prematurely because of air pollution and Defra’s Daily Air Quality Index shows that parts of Greater London have the worst levels of air pollution in the country. SearchSmartly’s air quality ranking is part of its mission to help people search smarter and help them to find the best homes for their unique needs.