French edtech startup iconoClass, which lets students pay when they have a permanent job contract, raises €3 million

iconoClass announces an investment round of €3 million led by Brighteye Ventures and Mustard Seed Maze, and joined by business angels including Cédric Sellin, Josef Bovet (SumUp, ex Tiller) and Bruno Sola (Business). The funding will allow the young Parisian startup to accelerate its growth in France and in Europe, notably with the launch of its first London location scheduled for January 2022.

The iconoClass model is unique in France: with no qualification conditions, the school guarantees students a permanent job contract with one of its many partner companies at the end of the course. The partners, including Doctolib, Deliveroo, Spendesk, SumUp, etc. are all committed to integrating the students into their recruitment process and the school covers their tuition fees until they are hired.

Launched in 2019, iconoClass is one of the first schools dedicated to all business development careers. Created by and for salespeople, iconoClass delivers a four-month intensive training programme that emphasizes practice-based learning from professionals.

“By creating iconoClass, I wanted to offer excellent education to as many people as possible, regardless of educational background and financial means. We’re proud of our pioneering role in intensively training valued and well-paid professions such as business development. This funding will allow us to speed up our strike force at a time when student precariousness is becoming an economic and social emergency that must be resolved efficiently,” said Marie Taquet, Founder and CEO of IconoClass.

Through this funding round, iconoClass has 4 key priorities for accelerating the development and growth of its unique new-generation training model: opening in London for a January 2022 start; launching the iconoClass Tech Platform to deploy and develop online and English training courses; growing by 3 physical locations; and doubling its workforce.