HomeKnow-How10 great tools to start and grow your e-commerce business in 2021

10 great tools to start and grow your e-commerce business in 2021

E-commerce is booming, not just since the pandemic started. And as it starts to become the preferred purchasing method for many consumers, great opportunities arise for established e-commerce players, but also for startups.

But make no mistake – to start a successful e-commerce business, you’ll need more than just a website. Opening an online store might seem easy, but it requires a dedicated consumer experience strategy, an easy-to-follow customer journey, and clear and engaging communication. You’ll also need the right marketing tools to create and manage campaigns to promote your products. 

With the e-commerce wave being stronger than ever, there are thousands of platforms and tools available to anyone looking to open an online store. This week, we’ve picked 10 great tools to open, manage, and grow an e-commerce business.


Drip is an e-commerce marketing engine, giving retailers the tools they need to grow their revenue and build their brand, with e-commerce expertise built-in. Drip’s SaaS platform helps direct-to-consumer brands market smarter and grow their business.

Drip gathers and organizes customer data, then enables e-commerce retailers to use that data to make personalized omnichannel customer journeys at scale. Their goal is to connect the e-commerce order management system with their marketing system at the customer level in order to build better, more profitable, and real relationships with customers.

With Drip, teams can create customizable forms, emails, and SMS, and easily segment their audience and see the revenue each campaign drives. Drip integrates with popular platforms such as Shopify, Magento, WooCommerce, Zapier, and Facebook Custom Audiences. Try Drip now!

Plans and Pricing:

Membership pricing depends on how many contacts each business handles, starting at €24 for 1000 contacts, including unlimited email sending and account users, templates, Facebook custom audiences, behavior tracking, A/B testing, and more. Best e-commerce software for startups


Neto is a B2B and multi-channel e-commerce platform that provides an all-in-one solution for e-commerce, POS, inventory management, order management, and shipping labeling. Neto aims to simplify the complexity of scaling an e-commerce business and empowering business owners to focus on growth.

Neto helps businesses reduce costs and improve efficiency by automating labor-intensive and manual processes and offering customer self-service options. Businesses can increase revenue potential, whether it’s expanding to new sales channels or improving conversions on existing channels. 

Users are able to design a highly immersive B2B or B2C shopping experience powered by a secure and reliable commerce engine. Neto integrates with leading payment providers such as Afterpay, Stripe, Apple Pay, Google Pay, and more. Try Neto now!

Plans and Pricing:

  • Basic – Includes 1 sales channel, unlimited products and users,  0% transaction fees, phone, email and chat support. Pricing is $79/month.
  • Plus – Plus 2 sales channels total, integrated shipping labeling, and multi-carrier shipping manifesting. Pricing is $199/month.
  • Premium – Plus 3 sales channels total, bulk order processing, low stock alerts, mobile pick and pack app. Pricing is $249/month.
  • Neto 360 (custom pricing) – Plus all sales channels, advanced inventory features, multi-currency purchase orders with cost tracking, e-commerce analytics.


Sellfy-logoSellfy is an all-in-one e-commerce platform for creators. Sellfy allows creators of ebooks, comics, design assets, music, video or any type of digital file to sell their goods by opening a storefront on Sellfy. 

The platform handles everything from product hosting and payment processing to automatically sending download emails and delivering the products. With Sellfy, creators can also set up social media promotional campaigns, affiliate programs, and more.

With Sellfy, users can sell print-on-demand products, digital goods or earn recurring revenue with subscriptions. The platform also offers marketing solutions like email marketing to send product updates to existing customers and collect newsletter subscribers. Users can also add Facebook and Twitter ad pixels to create ads for their store and track their performance. Try Sellfy now!

Plans and Pricing:

  • Starter – Includes up to $10K in sales per year for $19/month.
  • Business – Includes up to $50K in sales per year, product upselling, cart abandonment, remove Sellfy branding, free migration, and 10K email credits. The price is $39/month.
  • Premium – Includes up to $200K in sales per year, 50K email credits, and priority support. The price is $89/month.

All memberships include a 0% transaction fee, unlimited products, print on demand, digital downloads, subscription products, store customization, and discount codes.

Jungle Scout

Jungle Scout is an all-in-one platform for selling on Amazon, featuring a full suite of business management solutions and market intelligence to help entrepreneurs and brands start, manage and grow their Amazon businesses.

Business owners can find products to sell, source suppliers, optimize their listings, manage their inventory and sales, and more. Win the Amazon channel with unparalleled market insights, users can segment and trend analysis, and competitive intelligence for their brand.

Sellers can uncover high-demand, low-competition keywords to find products with maximum profit potential on Amazon and identify trends and filter opportunities using AI-driven insights for their product strategy. Try Jungle Scout now!

Plans and Pricing:

  • Basic – To validate product ideas. Includes a single-user license, and full access to the Amazon browser extension. Pricing is $29/month.
  • Suite – To find new products and expertly manage an Amazon business. Includes review automation, more users, access to more in-depth historical product and keyword data, and advanced seller features. Pricing is $49/month.
  • Professional – For experienced sellers. Includes ASINs tracking, 6 users, 6 months of historical data in Product Tracker, 2 years of historical keyword data, and priority onboarding. Pricing is $84/month. 


Sellbrite is a leader in marketplace management, enabling brands and retailers to list and sell products effortlessly across multiple online sales channels and gain centralized control over inventory and orders. Sellbrite provides tools and automation to simplify listing, prevent overselling, and optimize fulfillment.

Sellbrite’s cloud-based, channel management platform integrates with many popular marketplaces and shopping carts, including Amazon, eBay, Walmart, Etsy, Shopify, BigCommerce and others; along with solutions such as ShipStation.

Using Sellbrite, sellers can add their marketplaces to Sellbrite, get their products into the platform, link everything together if selling on multiple channels, sync inventory, list products on new marketplaces, and ship all orders. Try Sellbrite now!

Plans and Pricing:

  • Free – Up to 30 orders per month.
  • Up to 100 orders per month for $24/month.
  • Up to 500 orders per month for $66/month.
  • Up to 2K orders per month for $149/month.

All plans include unlimited integrated sales channels, SKUs, and users.


Tundra is a platform where businesses can discover and buy the best products at the lowest direct wholesale prices, while suppliers can bring their products to market, build their brands and audiences, and manage all of their sales.

Tundra provides an effortless setup, sellers only need to upload products directly and easily manage and fulfill orders. Businesses can keep 100% of their margins, there are no commissions, no transaction fees. They’re also able to get orders around the clock and be open for business all the time. 

Sellers can offer a free shipping promotion to accelerate sales and new customers. Using Tundra’s analytics dashboard, users can track all key metrics and see how they compare to other brands. In addition, the email marketing feature allows businesses to communicate with new and existing customers for new product launches and reorder reminders. Try Tundra now!

Plans and Pricing:

Tundra does not charge a fee, markup, or commission on orders between buyers and suppliers. It does charge for optional services and features. Buyers can purchase expedited shipping, insurance and prepaid duties and taxes for international orders at checkout. Suppliers can pay for promotion and additional product and brand exposure. 


Spocket is a dropshipping marketplace helping online retailers by removing the need to hold inventory and erasing upfront costs for retailers. Spocket enables entrepreneurs across the world to launch and scale their online stores. 

Sellers can easily upload or import their products to Spocket, publish the selected products on Spocket, and have full control over which products are sold online, fulfill their orders, and automatically get paid through Spocket’s secure payment system.

Spocket integrates with Shopify, WooCommerce, Squarespace, Wix, and more e-commerce platforms, allowing automatic product import as well as inventory and order sync. If you already have retailers selling your products online, you can refer them to Spocket so you can both take advantage of seamless product and order integration. Try Spocket now!

Plans and Pricing:

There are no setup or commission fees, Spocket gets paid by retailers who source items from its selection of suppliers.

Carts Guru

Carts-GuruCarts Guru is an all-in-one marketing automation software designed specifically for e-commerce. With Carts Guru, e-merchants can combine email, SMS and Facebook Messenger into one cohesive marketing campaign to reach customers with personalized messaging.

Businesses can automatically target customers based on how they interact across all channels, recover abandoned carts, launch win-back campaigns, send newsletters. Carts Guru’s automated workflows allow users to create and customize campaigns for the awareness, consideration, and after-care stages of the customer journey. Users can also analyze the ROI of each campaign and track growth. 

Cart Guru integrates directly with e-commerce platforms, and users can manage marketing for multiple stores from one Carts Guru account including Prestashop, Magento, and multiple Shopify stores. Try Carts Guru now!

Plans and Pricing:

Pricing depends on how many contacts you plan to email per month, starting from €0 for 300 contacts, to €300 for 16K contacts, and up to €1000 for 80K contacts. 


Subbly-logoSubbly is designed and engineered to help entrepreneurs start their subscription business, build a brand and website, and start selling subscriptions.

Sellers can upload product images and add pricing options, configure billing and shipping cycles, and customize the checkout. They can also embed their shopping cart on any existing website, collect customer data using surveys to create a personalized shopping experience, and customize their subscription and orders.

With Subbly’s full suite of marketing tools, sellers can grow their revenue by supporting their paid advertising, SEO, track conversions from social media campaigns, and use referral marketing to get more customers. Businesses can also access reports on web traffic, revenue, customers, churn, and get a live stream of all new orders. Try Subbly now!

Plans and Pricing:

  • Checkout only – Includes access to all checkout-related features, embed the checkout on any website, live chat, email and community support. Pricing is €12/month.
  • Website + checkout – Includes all the core Subbly features, website builder and editor, live chat, email and community support. Pricing is €24/month.

Octane AI

Octane AI is an all-in-one platform for Quizzes, Facebook Messenger & SMS automation, and opt-in tools for merchants to connect, convert and retain customers by personalizing the customer journey and giving customers the confidence to purchase.

Sellers can build automated back-and-forth conversations to engage customers, and automatically answer common questions using AI for quizzes, consultations, product finders, product reveals, customer onboarding, gift finders, and FAQs. Users can keep customers in the loop with order confirmation, shipping updates and build their own custom flow triggered by a customer’s data and actions.

Octane AI integrates with the user’s e-commerce tech stack, including email, reviews, support, and subscriptions. Octane also provides a suite of pop-ups and opt-in tools to collect emails, phone numbers, and Messenger opt-ins. Try Octane AI now!

Plans and Pricing:

  • Starter – 250 monthly engaged customers included for $29/month.
  • Pro – 1700 monthly engaged customers included for $199/month.
  • Advanced – 500 monthly engaged customers included for $499/month.

Looking for more promising startups? If you’re a corporate or investor looking for exciting startups in a specific market for a potential investment or acquisition, check out our Startup Sourcing Service!

Anto Guarin
Anto Guarin
Anto is the Startup Sourcing Manager at EU-Startups. She’s constantly on the lookout for promising startups and projects around the European scene. With a multicultural perspective, she's curious about culture, innovation and technology, strong impact projects, and creativity.

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