The popular Swedish equestrian training app and collaboration platform Ridesum, with users in 80 countries, has raised €900K from private investors, Zenith Group and Hööks Hästsport. Hööks is Scandinavia’s leading equestrian company and their CEO Joachim Höök will also join the Board of Directors. The investment will be used to accelerate growth, expansion and continue to develop the product.
In Ridesum, riders can connect with more than 1600 international trainers and experts within a wide range of disciplines, skills and levels. The live video training can be used in a variety of situations, such as dressage or jumping lessons, or receiving coaching during warm-up before competitions. Mental coaching is also available, as well as advice on how to feed your horse from an equine nutritionist through a video session. The Ridesum Pocket Office, a mobile office for horse entrepreneurs, was also recently launched.
“The fact that Hööks comes in as owners of Ridesum means that we jointly develop the sport by making training and smart products available to everyone. Hööks contributes with deep knowledge and a wide network in the equestrian sport. We can make each other better in many different ways, as innovative collaborations to accelerate our business both in Scandinavia and internationally. I am very happy to have Hööks as a partner and owner,” said Jenny Stråhle, CEO of Ridesum.
Hööks Hästsport is a leading company in Scandinavia within the equestrian sports sector and has an extensive product range including everything for riders, horses and dogs.
“We see great advantages in collaborations and synergies between the companies and now we take another step into the digital world and strengthen Ridesum in their journey and our position as a leader in equestrian sports. Together, we can market ourselves to the same customer group and strengthen each other’s brands. We can also share knowledge and insights, all for the customer’s best. It feels really fun and exciting”, said Joachim Höök, CEO of Hööks.