Estonian startup Introwise nabs €275K pre-seed funding to help coaches and consultants take their business online

Introwise, a new platform for coaches and consultants to take their business online, has raised €275K in pre-seed funding, with Wise, Pipedrive, and Bolt founders and alumni among the participating angel investors.

Originally from Estonia, and currently the only European company in the Techstars Seattle 2020 cohort, Introwise’s mission is to enable every person to easily operate and earn money online. Its software reduces the required admin to the minimum and allows even non-technical people to take advantage of a global audience.

The list of participating angel investors includes Martin Villig (Bolt), Ragnar Sass (Pipedrive), Taavi Tamkivi (Wise, Salv), James Berdigans (Printify), Taavi Kotka (Nortal, former CIO for Estonia), Ivo Mägi (Nortal, Plumbr) and others. The round brings the total funding in the company to €380K, and will go towards expanding the team, as well as building premium features that allow customers to increase their earnings.

Introwise targets both new entrepreneurs that want to start offering their services online as well as established businesses that are looking to make a smooth transition to online services. It provides them with a platform that takes care of everything from scheduling, payment processing, upselling, video calls, to customer management, and can be set up in less than 10 minutes. It’s also simple for customers who can quickly schedule a consultation at their desired time and have full transparency over the pricing.

Genia Trofimova, CEO and Co-Founder of Introwise, said: “Even before the pandemic, we saw a lot of people struggle with taking their business online, mostly because they lack the skills and the confidence to handle things like setting up a website, taking payments online, or scheduling video calls. Obviously, the past 14 months have explosively increased the urgency to go online. We believe that people should be given the opportunity to share their talents and you should not have to be an expert on tech to grow your business online. So we’ve made it a point to build something simple-looking but comprehensive, to give people a boost of confidence and the feeling of being in control. We’ve tried to make the product really transparent and not set limits for the number of group sessions you can have or how long the calls can be. The product also helps you build the sales funnel, increase conversions, and target a wider customer audience with our unlimited services and group calls functionality.”

“Introwise has a truly amazing team of founders, ready to go through fire and water. Most importantly, their platform is highly relevant at a time when most of the world is still learning doing everything remotely,” said Ragnar Sass, Pipedrive’s co-founder and one of the investors.