Bistroo, a new takeaway startup from The Netherlands, has just raised around €8.2 million. The company is disrupting existing food delivery platforms (they’ve already gained over 20,000 users) by giving the power back to restaurants.
Founded in 2018, Bistroo sells itself as the solution to the predatory food delivery marketplace. While the era of food delivery platforms has delivered incredible convenience to consumers, the startup says that this has made life hard for restaurants: they’re paying commissions above 30%, and get limited control over interacting with their customers, often paying large fees for the opportunity.
Using their own currency (BIST), Bistroo is facilitating, rather than dictating a powerful food delivery marketplace. The platform gives restaurants control over their own webshops and provides consumers with the opportunity to leverage their usage data – they can choose to share their consumption habits in exchange for rewards, or keep it private.
The platform’s efficiency allows for lower commission fees. With this business plan, they’re already steadily taking over market dominance in The Netherlands (the birthplace of industry giant TakeAway inc.).
CEO Bas Roos explained: ‘We saw that restaurants have a hard time making a decent buck with the existing platforms, often they pay 30% commission. For many restaurant owners, this is not sustainable. With our community powered growth model and self-service platform we are certain that we can provide restaurants with a fair and solid solution.’
