British startup GENIE closes €1 million funding for its post-COVID employment technology

Today GENIE, an automated talent agent for the creative industry, announces the closing of its second funding round, taking their total funding to-date to over 2 million. GENIE also announces appointing Sir John Hegarty as Chairman, as the team look to disrupt the ways companies hire talent in the post-COVID world.

Founded in 2019, GENIE matches hiring companies to top industry talent through a proprietary machine learning algorithm working in tandem with deep sector insight. The entire process is handled by a messaging service with GENIE, who liaises with both parties. Its matching algorithm matches talent to a project, whilst it gathers live data on interest and availability, and enables companies to make a booking in an instant – whilst also sorting all the paperwork.

GENIE’s fastest ever booking was made in just 7 minutes, where a brief was sent, results sent back, and talent booked. It currently counts global companies including Philips, Warner Music Group and Saatchi & Saatchi amongst its clientele.

Against a backdrop of existing recruitment platforms that treat talent like commodities and offer overwhelming choice for clients, GENIE claims to show how personality can be built into technology to create a more emotive, genuine experience.

Sir Hegarty joins the business to guide the launch of a subscription SaaS platform, coming later this year, which will allow corporates greater power to access the right talent at the right moment from GENIE’s talent networks. GENIE currently offers companies access to best-in-class talent on a pay-as-you-go basis.

Sir John Hegarty, Chairman at GENIE, commented: “Over the last 20 years the creative industries have undergone seismic change. Part of that change is the growth in freelance – allowing companies and individuals to work faster, smarter and more efficiently. Accessing that talent with speed and effectiveness is vital. GENIE is the answer. Their technology and years of experience deliver best-in-class creative talent. Serving both creative ambition and business growth.”

Stephen Reekie, Chief Technology Officer at GENIE, commented: “GENIE brings together, across our platform, a unique combination of both technology and the domain experience and knowledge of our founders.  This blending of human intelligence, artificial intelligence and deep understanding of the creative industry is now available on the phones and browsers of our customers. With constantly learning and continually improving matching algorithms GENIE delivers an unrivalled quality of available and engaged talent faster than ever previously possible.”