Austrian startup Storyblok raises €7 million Series A to fund its expansion to Germany and Ireland

Today Storyblok, a tool for developers and marketers to deliver content experiences on any digital platform, has raised a Series A round of €7 million. The investment was led by Mubadala Capital, as well as existing Storyblok investors firstminute capital and 3VC. 

Storyblok intends to use the funding to expand its platform by introducing new features including a new custom design system for third parties, agency partner listing, geo location filtering and typed GraphQL support. It also intends to grow its international team and begin its global expansion with sales offices set to open in Germany and the Republic of Ireland in the coming months. 

Founded in 2017, the company’s platform is one of the world’s first headless CMS (content management systems) built for both developers and business users. Its clients include large enterprises such as Pizza Hut, Adidas, UPC, Greggs, Decathlon and tens of thousands of solo developers. It is currently powering more than 60,000 projects across 130 countries and recorded a six-fold increase in enterprise client growth in 2020.  

In contrast to other headless CMS solutions which are flexible for developers but can be difficult for editors to use due to limitations visualising content changes, Storyblok’s CMS provides highly customizable content blocks and visual editing tools. It is the one of the first headless CMS to integrate these features directly into a modern headless architecture.  

Dominik Angerer, co-founder and CEO of Storyblok, said: “The marketing world is in a state of transition. Fragmented channels and rapidly changing consumer behaviour as a result of the coronavirus pandemic have made it much more challenging to efficiently and quickly keep brand messaging consistent across multiple platforms. On paper headless CMS technology solves a lot of these problems, but in practice most platforms are only geared towards developers, which makes them incredibly difficult for non-technical people to use. Storyblok’s solution marries the needs of both editors and developers, which has given us a unique position in the market and resulted in rapid growth. 

“We’re delighted to have the support of Mubadala Capital as we take the next big step on our journey with international expansion and a revamp of our platform. Germany and the Republic of Ireland both have vibrant tech scenes and there is a huge demand for marketing technology.” 

Fatou Bintou Sagnang, Director at Mubadala Capital – Ventures, who also joins the board of Storyblok, said: “In a vast but relatively homogenous market, Storyblok has impressed us with a truly differentiated product that resonates with small and large enterprises. The organic traction is proof of the customer love from both developers and marketers. We are thrilled to partner with Dominik and Alex and their team on their mission to build a global CMS market-leader.”

Storyblok recently launched its e-commerce integration offering, teaming up with the leading e-commerce platforms to give customers fast and easily maintainable webshop content experiences. So far, integration for leading e-commerce solutions includes BigCommerce, commercetools, Shopify Plus, and Shopware.