Remote-first startup SuperNormal raises €1.6 million seed round to build a video collaboration tool for busy teams 

Today SuperNormal, an AI-driven platform for business video recordings, announces an approx. €1.6 million seed round led by the EQT Ventures fund. Angel investors, including Hampus Jakobsson, David Helgason, Mattias Miksche and Thomas Madsen-Mygdal also participated in the round. Using SuperNormal’s new video and screen recording, teams are creating higher engaging videos for internal and external audiences. The funding will be used to continue building the one-click communication platform for work, as well as hiring to expand the fully remote team.

Colin Treseler (CEO) and Fabian Perez co-founded SuperNormal earlier this year, bringing product and design experience from the likes of Github, Instagram, Facebook, and Klarna. SuperNormal videos include instant transcripts and AI-powered summaries to help teams get their messages across faster. People can scan through the summaries or skip to the most relevant sections of videos for them. AI detected mentions, comments, reactions, and a deep integration to Slack keep conversation and engagement going. SuperNormal’s beta product launched in August and is now quickly replacing cross-timezone daily standups, sales introductions, and company announcements. More than 400 teams are using SuperNormal at companies including GitHub, Spotify and Line.

In the era of digital everything, teams increasingly choose where and how they want to work and live. In addition, the coronavirus pandemic has accelerated the adoption of remote working, now fast becoming the norm. However, having teams based across different locations and time zones often results in people waking up to streams of Slack notifications, emails, trackers, and conversations that are no longer relevant or contain the most up-to-date information. While some team members have been sleeping, decisions have been made and goals altered. This can result in remote working being lonely and inefficient, with current tools only addressing fragments of its challenges – which is why SuperNormal was born.

Colin Treseler, CEO and co-founder of SuperNormal, said: “In the age of remote working with no clear endpoint for this pandemic, it’s never been more important for teams to feel connected. Clearly, the ability to meet colleagues wherever in the world they might be and share thoughts from anywhere is invaluable. The result is swifter and more meaningful feedback, bringing better collaboration overall. Beyond this, however, it’s also crucial to note how remote working can blur work/life boundaries, which is another key reason we built SuperNormal: people can reclaim their personal time, accessing information as and when it suits them.”

Ted Persson, Partner at EQT Ventures, added: “I’ve followed the team behind SuperNormal for some time, and when I heard that they were aiming to tackle the challenges of the new remote working life, I got really excited. With offices spanning over three timezones we’re experiencing the problem they are solving first hand, and we can’t wait to see the product support remote teams all over the world.”