AUCTA, a provider of digital industrial solutions in the field of 3D visualizations, closes 2020 with a six-figure financing round. The tech startup, founded by the trio Elías Alonso, Daniel Seiler and Henri Huselstein, develops software for immersive employee training and 3D instructions for industrial companies.
AUCTA is already active in the DACH region and in the US. The company has raised a €510K pre-seed financing and secured the support of well-known partners, including APX and IBB Ventures. The fresh capital is designated primarily raised for the expansion of the team and further product development.
Since April 2020, early-stage investor APX, a joint venture between Axel Springer and Porsche, has stood alongside AUCTA as its first investor. After only six months, APX is once again investing in the Berlin-based tech startup. “The crisis-year 2020 has left its footprint on industrial companies – in addition to the shortage of skilled workers that industry already faces. AUCTA addresses this challenge with smart technology. We strongly believe in AUCTA’s potential and look forward to continuing to accompany them on their journey,” says Henric Hungerhoff from APX.
In addition to initial investor APX, IBB Ventures and two business angels also participated in the financing round. IBB Ventures invested from the government’s package of measures in response to the corona crisis (Pillar 2 “corona aid for startups”), which provides financing for innovative companies with extraordinary growth potential affected by the corona crisis. “We are particularly excited by the team’s ambition to transfer VR and AR technology, which has matured in the gaming sector among others, into industrial applications and thus achieve significant efficiency gains,” says Stephan Schulze, Investment Director at IBB Ventures.
AUCTA enables industrial companies to automate their training through immersive technology. “With IBB Ventures, we were able to gain a strong partner from the region who can support us in our further development,” says AUCTA co-founder Henri Huselstein about the successful pre-seed financing. “At the same time, we are very pleased that our initial investor APX has also joined the financing round, once again underlining its confidence in our team and our solution.”
AUCTA’s vision is to become the industry platform for 3D knowledge transfer. Co-founder Daniel Seiler said: “We want to use the new capital to continue building the company, to strengthen our team with talent and to intensify into product development. The importance of advanced knowledge transfer solutions in industry continues unabated, despite or perhaps because of the coronavirus pandemic.”
The AUCTA platform enables companies to virtually recreate physical training processes, use existing 3D content in flexible production and work environments, or support service technicians on-site with intuitive content. Furthermore, the 3D instructions realized by AUCTA can also be used with end-customers for sales or marketing.