Swedish martech Mediatool nabs €2.5 million to grow its cloud-based remote marketing platform

Stockholm-based Mediatool, the startup that offers media management software for omnichannel marketeers, has received €2.5 million in an investment round led by Newion, early stage investor in B2B software companies, together with J12 Ventures, Almi Invest and current investor Twig.

The Swedish company Mediatool allows marketing professionals of brands and agencies to plan, execute, analyze and learn. The company was founded in 2014 by Alexander Högman (CEO), Magnus Ohlin, Joakim Landberg and Ludwig Magnusson. With minimal investments and a lot of effort, the team states they are successful in selling a product that is loved by their customers.

The purpose of the new investment is to further develop Mediatool as a dominant international player, changing the way marketeers work and spend their marketing budgets. With Mediatool, customers like Klarna and Estée Lauder can make data-driven decisions based on a comprehensive overview of all marketing activities.

Alexander Högman, co-founder and CEO Mediatool said: “I am elated and proud to have been backed by such competent and experienced investment firms. In addition to what we will be able to achieve with this investment as we scale up, I feel excited and assured knowing what accomplished teams we have joining us on this journey to come. We will continue our focus on leadership within our niche and scale up the organization for the market’s growing demand.”

John Sjölander, Partner at Newion commented: “Sometimes you discover a team that is just really obsessed with building a great product for their customers. The Mediatool team has accomplished this, and their passion for making their customers happy got us intrigued about the company and their service. With this deal, not only have we put a stake in the ground proving we can make good deals in the Nordics, but also that we can build strong syndicates with the company and J12 Ventures, Almi Invest and Twig. We’re very excited about this journey!”

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