The topic of facial fitness and grooming has rocketed in the men’s beauty industry in recent years. The number of influencers interested in these sectors is growing, and there are also a number of European startups pitching their ideas in the industry too.
In 2018, in Riga, Latvia, a new startup was born in this sphere: CHISELL. Curiously, co-founder Dmitrii Vasiukov, read about chewing exercises for jawline development online, and after trying it for 9 months, was convinced after noticing a significant change in his facial lines. After presenting the results and idea to friend Reinis Beķeris, both agreed to finance the project and not just take on, but actually develop a newly-established jawline development industry.
Now, CHISELL is used by thousands of progress-striving people in 120 countries around the world as a jaw trainer. In this way, CHISELL aims to grant its users empowerment.
Having consulted with dental field specialists, the startup offers 3 different product resistances: Light Bite, Regular Bite, and Tough Bite. The team is also openly supportive to researchers in the jawline research community, and, after interviewing 30 specialists across 12 countries, produced one of the first dentist and orthodontist-backed survey results papers in the jawline development industry.
CHISELL’s future vision? To make jawline training as common as working out in the gym. With many people working from home offices, this kind of training could even be done at a desk. The startup also believes that it should be common knowledge that natural face transformation is possible with patience and conscious effort, not only genetics, and exists to support and guide people to taking power and control over their appearance.
If you’re curious learn more about this new industry, and the young Riga-based startup CHISELL who are front runners in jaw muscle exercise tool technology, check out their website.