Berlin-based Grover launches its circular economy tech rental platform in the Netherlands

Today Grover, the German tech subscription company, is launching its service in the Netherlands, bringing flexible tech subscriptions to Dutch gadget lovers and those looking for an on-demand alternative to purchasing and financing consumer tech.

Dutch customers can rent more than 1,300 products from Grover’s portfolio, at Grover’s customary rental periods of 1, 3, 6 and 12 months. This is the company’s second international market launch, following its successful launch in Austria last year.

“We’re excited to bring a new way of accessing and using technology to the Dutch market,” said Michael Cassau, CEO and founder of Grover. “The Dutch e-commerce industry is very strong and Dutch consumers are open-minded, eco-conscious and digitally-driven, with an affinity for the sharing economy and digital platforms. Grover offers a service that supports both flexibility and resource efficiency, and we’re confident that Dutch consumers will be open to adapting their tech-buying habits with the Grover model.”

To start renting, Dutch customers can set up an account on Grover within minutes. Once the desired product and rental period have been selected, customers enter their payment and shipping details to complete their order. After submission, an order is processed and prepared for shipping, and the product is delivered straight to the customer’s doorstep. The rental period only starts once the customer has received the product, and payments are deducted on a monthly basis. Dutch customers benefit from extra security with Grover’s customary damage coverage ‘Grover Care’, covering 90% of the repair or replacement costs for damages of any kind.

At the end of the rental period, customers can easily return the product to Grover and exchange it for something new. This way, unused devices do not end up in a drawer, collecting dust. Contributing to a circular economy for consumer electronics, Grover reduces product under-use by recirculating devices on average 4 to 5 times.

“Renting instead of buying is the smart way for the modern consumer to access products, especially when it comes to technology. Our own needs tend to change much faster than a device’s lifespan lasts. As we adapt to our ever-changing reality, we look for short-term, on-demand access to products and avoid long-term, committal financial decisions. Grover gives consumers that flexibility by allowing them to send back what they no longer need, and only pay for it as long as they actually use it,” Cassau added.

Grover’s launch in the Netherlands is the company’s second international market launch, following the launch of Grover.com in Austria last year, and is part of a broader international expansion strategy set to continue in 2021.

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