Basingstoke-based InfoSum raises €12.7 million to help companies connect customer data, without actually sharing it

InfoSum, a decentralized marketing infrastructure, has announced the completion of its Series A funding round, raising around €12.7 million. The investment was led by leading venture capital firms Upfront Ventures and IA Ventures and supported by strategic partners Ascential, Akamai, Experian, ITV and AT&T’s Xandr.

Founded in 2016, InfoSum has built one of the world’s first decentralized marketing infrastructures that enables companies of every size and industry to collaborate across first and second-party data sets, to create a superior experience for consumers. Powered by this privacy-first solution, leading broadcasters, brands and enterprise companies are working seamlessly on first-party marketing programmes, with consumer data privacy preserved at every step. These companies can now create a single system of customer identity without ever moving data between parties.

The funding will be used to accelerate InfoSum’s expansion across North America and Europe. Nick Halstead CEO and Founder of InfoSum said “InfoSum is providing the industry with a decentralized marketing infrastructure that removes all privacy, identity and trust barriers, enabling seamless data connectivity across companies.

This investment is a testament to the success InfoSum is experiencing and its potential for rapid growth across Europe and North America. I’m very pleased to welcome Brian in his new role. He brings invaluable knowledge and experience to our leadership team as we increase our presence in North America.”‍

Brian Lesser, Executive Chairman at InfoSum said: “InfoSum is changing the way marketing data is managed. Our decentralized solution prioritizes privacy while improving a company’s ability to learn more about their customers and develop relevant, high-performing marketing and engagement programs. With the success it is already seeing in the UK and Europe, I’m thrilled to help establish InfoSum as a global standard for marketing infrastructure. In North America specifically, data-centric companies are thirsting for a new privacy-first solution to data collaboration that allows them to retain control of their data and drive more value.”

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