With Europe opening up again, many tech and software companies are keen to re-ignite or accelerate their sales and marketing activities, but are unsure how to proceed in the post-COVID, ‘new normal’ world.
Many startups took measures early to reduce the impact of the lockdown. They have cut costs, without cutting muscle, they continued to invest in core R&D activities and attained key personnel. Many also continued their sales and marketing efforts, since they understood that it was crucial to remain visible to their clients and prospects, although the messaging may have been a bit different than before.
Now, with business getting back into full swing, how should your startup adapt, in an effective and cost-efficient way? Should additional sales staff be hired, new offices opened, or distribution networks expanded? Should you invest in online marketing, activate lead generation campaigns and build a team of SDR’s to follow up on qualified prospects? Many of the available options are costly, whereas the return on investment is still unclear.
An interesting alternative may be to work with a company like Aexus. Established in the year 2000 and with offices across Europe, Aexus is the leading B2B sales and business development agency for tech and software companies. Through the years, Aexus has assisted hundreds of innovative startups and scaleups that are active in technology areas like AI, cyber security, big data analytics, AR & VR, adtech, medtech, agritech and fintech with their European market entry. Currently, Aexus is working with local teams in key European areas (the UK, the German speaking countries, the Nordics, the Benelux, Eastern Europe and Southern Europe) and has a strong track record and extensive network of contacts in various verticals.
Aexus provides 360-degree sales and marketing services, ranging from highly pragmatic market entry consulting and go-to-market advise to hands-on, boots-on-the-ground B2B sales. Aexus takes care of business for companies that developed a strong presence in their home territory or in specific segments and that wish to scale in a low-risk, cost efficient yet effective manner. Setting up and activating distribution channels, initiating new sales cycles, accelerating sales processes and developing and executing inbound marketing strategies are the company’s core activities.
To assess if Aexus is the right partner for you as well, feel free to directly reach out via their website. One of their market entry executives will be delighted to discuss the available options with you.