Paris-based Mediarithmics lands €8 million to take its data marketing platform to the UK

French startup Mediarithmics, a data marketing platform present in 16 European countries and the US, has snapped up €8 million. The funds from existing investors Jaïna Capital and Ventech, and new investors Alliance Entreprendre and Adelie Capital, will be used to take their technology to the UK market, and across more of Europe.

Founded in 2013, Mediarithmics is an end-to-end data marketing platform that allows brands to easily launch personalised, cross-channel marketing campaigns in real time using programmatic technologies. Fully compliant with the new European Data legislation, mediarithmics also enables publishers and e-commerce sites to protect, structure and leverage the value of their Data, helping them to create new profitable business models. 

With 60+ employees, the startup already has major clients like BlaBlaCar, Coca-Cola European partners, and Fnac Darty. They also provide services to Gravity, the largest Data Alliance in Europe, which consists of 16 French media and telco leaders, like Condé Nast and FNAC.

Stéphane Dugelay, Mediarithmics founder and CEO, commented: “mediarithmics was launched in 2013 to create an agile, scalable data marketing solution. The current environment, and particularly the scheduled end of third-party cookies, supports the mediarithmics vision: all market players have to rely on a flexible, open and scalable platform engineered to seamlessly adapt to technological evolutions”.

With offices already in Paris and London, the startup aims to use these fresh funds to boost its international expansion across Europe, with a special focus on the UK. In addition, the French team will be strengthened with around 20 new positions, which it hopes to fill by the end of 2020.

“Our successes in France are clearly exportable to other European and North American countries where the market dynamics are the same,” commented Grégoire Fremiot, Chief Revenue Officer of Mediarithmics. “At the same time, a strategy of partnerships with consulting companies and agencies should allow Mediarithmics to go more broadly to target B2C companies of varying size and maturity to expand its client portfolio.”