French startup Boost My Mail, which is specialised in updating and optimizing email signatures, has raised €1 million, with the support of the BPI and Ouest Croissance.
Launched in 2018 by Arnaud Guillet, Boost My Mail wants to transform our email signatures into a marketing, communications and sales assets. The SaaS application allows companies and organisations to create a branded email signature model for all employees to use, and then helps to deploy it, being compatible with messaging services such as Outlook and G Suite. These non-intrusive, email signature banners can help with promoting events or special offers to a previously untapped audience. Users can also keep track of how well their banners are doing, by checking how many clicks they achieved.
Arnaud Guillet, president of Boost My Mail, explained further: “Boost My Mail is based on a simple and effective positioning: using emails to reinforce the brand image, and communicate company news. We want to support companies in the amplification and multiplication of their communications using email signatures.”
The startup has already nabbed more than 20,000 users, and plans to boost its marketing further with around 12 new team members in the commercial, marketing, development and support departments. Aiming high, Boost My Mail expects to have 100,000 users and 600 corporate customers by June 2022. “Today, we are able to open up internationally,” concludes Arnaud Guillet.