London-based Ksubaka lands €1.3 million for its in-store games, surveys and temperature check

UK startup Ksubaka, a portfolio of gamified tools to engage and keep safe customers post-COVID, has landed €1.3 million from UST Global. The startup will use the funds to continue its mission of bringing cutting-edge technology into retail stores.

Founded in 2013 Julian and Giles Corbett, Ksubaka’s solution portfolio includes Smiles (a customer research app); Cloudshelf (an offline-to-online aisle for retail stores); and gamified experience (a range of custom games to improve sales). The platform claims to record nearly 2 billion data points each month, delivering real time customer insights its clients, like Tesco, Evergrande Group, Coca-Cola, Colgate, Dove, Head & Shoulders, Johnson & Johnson, Heineken, GSK, Kellogg’s, Lifebuoy, L’Oreal, Nestle, Oreos and Sunsilk.

Notably, the startup was involved in an in-store campaign for Milka in China, creating a branded mini game experience which was remotely deployed across 7000+ touch screen ‘playspots’ located in supermarkets and convenience stores in 130+ cities.

With the arrival of COVID-19, the startup also offers the Infra-red Temperature Sensing Kiosk, which helps to limit the spread of the virus by measuring and informing visitors and staff of their temperature. The startup has also developed the Smiles Check In for employees to give ongoing feedback about their environment.

“Our solutions deliver trackable results via touchscreens, without any of the pain points they are accustomed to. We are very excited to partner with UST Global and deliver these innovative in-store experiences,” commented Giles Corbett, co-founder and CEO of Ksubaka.

“UST Global is constantly looking for innovative ways to help our clients find their crucial edge in the rapidly shifting and highly competitive retail market. Ksubaka’s experience in enhancing customer experience and their unique business strategy has helped them carve a niche in the retail industry. Our clients will now have access to a framework that allows retailers to grow their solution, integrate and scale,” said Sunil Kanchi, CIO of UST Global.