Today Swiss startup Batmaid, the country’s largest cleaner booking platform, has secured additional funding from Baloise and ACE & Company (Swiss-founded global private equity boutique), to fuel its ambitious expansion goals and additional projects. The funding amount has not been disclosed further than being more than €1 million.
Batmaid, created in 2015, is the first platform that allows users to hire preselected home cleaners online and is also the largest cleaning platform in Switzerland, with headquarters in Lausanne and offices in Zurich, Lugano and Luxembourg. Batmaid currently has over 70 employees, serving more than 45,000 clients. For peace of mind, the startup applies a rigorous pre-selection process of professional cleaners on the platform along with offering extensive customer and administrative support.
“We are happy to welcome on board our new investors who will allow us to further strengthen our market position in Switzerland and to improve our service offering for our clients with our partnership with Baloise, while counting on ACE’s entrepreneurial experience internationally as well as locally”, states Andreas Schollin-Borg, co-founder and CEO of Batmaid
The first part of this investment round was closed last December, with additional funding committed last week. This constitutes an important milestone for Batmaid and demonstrates the trust the investors place in the team to pilot the startup during these challenging times.
The investment in Batmaid is Baloise’s fourth addition to its ‘home’ ecosystem, following the acquisition of stakes in Devis.ch, Bubble Box and MOVU.
“Cleaning is a core pillar of the ‘Home’ ecosystem that Baloise is seeking to develop, and the equity investment in Batmaid allows us to strengthen our offering in this area. The Batmaid concept gives customers a service that is easy to use and taps into the growing trend towards digitalisation – which is what our Simply Safe strategy is all about,” explains Yannick Hasler, Head of Private Customers at Baloise.
