Will, Italy’s Instagram-born news startup, raises €1.2 million and launches podcast

Will, the first Italian Instagram-born community for generations interested in becoming more aware of the world around them, has closed a €1.2 million seed round. The lead investors are Davide Dattoli (Founder and CEO of Talent Garden), Francesco Fumagalli, Cube3, Invictus Capital.

Will, the instagram-first community now counting close to 220K followers on Instagram 3 months before launching, was created by Imen Boulahrajane and Alessandro Tommasi. Founded in January 2020, this online first community aims to raise awareness of everyday facts and inspire change for a more sustainable world. The small team produces content to inform and popularize complicated matters and help people of all generations become familiar with the speed and complexity of the changes we are living through collectively.

The team is based in Milan, with 12 team members ranging from data scientists to graphic designers, authors, policy experts and social media managers. They are also starting to collaborate with premium brands and third parties, having recently collaborated with UNICEF to raise awareness on health issues, for example regarding FGM (female genital mutilation).

“We’re glad for the support shown by our investors and we mean to prove that on social media platforms, the need for clear, easy-to-digest info on the climate emergency, social and economic issues is stronger than ever. People aren’t just glued to their devices for leisure or get distracted”, explain cofounders Imen and Alessandro. 

The startup’s new podcast, narrated by Imen, is a daily 5-minute dive into the hottest topics one should be aware of, and in just a few days has reached the top 3 on Spotify and Apple charts.