Nano Interactive nabs €6.3 million to improve ads using ‘intent targeting’

London-based Nano Interactive has announced new funding of €6.3 million to further boost its privacy-friendly targeting platform, with support coming from Maven Capital Partners, Clydesdale and Yorkshire Bank and existing investors Foresight Group. The investment will enable the startup to expand its business into the US, and invest in rapid expansion of its award-winning AI driven intent targeting platform.

Founded in 2014, Nano Interactive helps businesses drive growth using fully transparent intent data to find customers, at scale, across all media platforms. Called “Search Intent Targeting”, its proprietary tech allows advertisers to deliver display, mobile, video and direct response campaigns according to the specific search behaviour of individual users. To date, it’s delivered +2000 campaigns using this exact method, always prioritising user privacy.

With people all over the globe quarantining at home, there are more eyes than ever on online company branding and relevance. It’s no surprise, then, the timing of this funding round. Publishers and advertisers want to work with innovative platforms that can help them to get the best results, whilst fully respecting the privacy of their users.

Christian Geyer co-founder and President US Operations, Nano Interactive commented: “We have successfully market tested our products during a period of great change in the European privacy landscape and we have great confidence that our offering will have great resonance in the United States. I am personally looking forward to leading this aspect of our development.”

Carl White, co-founder and Chief Executive Officer, Nano Interactive, commented: “It is a massive endorsement of the business for us to receive such significant investment at a time of great turmoil. Our privacy-centric platform focuses on live intent rather than identity and this initiative has been really well received in the last 18 months. Difficult market conditions often provide an opportunity for innovative products and we believe that this will be the case for Nano Interactive.”