It seems that more and more innovative startups are springing out of the Nordics. Today Norwegian startup Brandpad, a platform helping companies efficiently manage their brand portfolios, has announced an investment of €300K from Thorgate Ventures III, Startuplab and Sagene Tech Ventures.
Founded in 2017 by a team with a strong design industry background, its cloud-based platform makes it easy to deliver professional, functional, and beautiful brand guidelines. Multinational companies all over the world use the platform to keep an eye on how to develop their brand in an increasingly competitive global market and overall streamline their design processes. Having been crafted by designers for designers, in 3 years the team has built up an impressive client list including LEGO, IKEA, MoMA, IDEO, Ueno, and Designit.
Espen Getz Harstad, Brandpad’s CEO, explains the problem they are solving by stating: “Even though 100,000 new brands are born every day, brand management is one of the most inefficient processes in the modern workplace. This is where Brandpad comes in”.
The investors of this funding round will support Brandpad in a different way. Startuplab and Sagene Tech Ventures are both Norway-based, and offer the startup their experience of scaling ambitious technology startups. Then, Thorgate Ventures III is a joint fund run by Estonian-based Thorgate Management and Japan-based Alesco Ventures. Led by Raido Pikkar, Thorgate Ventures has helped scale many SaaS companies including GateMe, Waybiller, Leansite, Moderan, GlobalReader, and Eziil. With a whole host of multinational clients, the Oslo-based team is hoping to use this round to get an additional push to continue its global domination.
“We are glad we can bridge the gap between Japan and Norway. Historically, Estonia was the gateway between East and West, and I am happy to see that history is repeating itself. We have kept our eye on the Norwegian tech industry for a while now and it is really picking up speed. While the startup ecosystems in Estonia, Finland, and Sweden are quite mature, in Norway, everything has yet to happen,” said founding partner of Thorgate Ventures, Raido Pikkar.
“Thorgate Ventures III is our first investment in the region. We believe that the Nordics and particularly Estonia, offers a unique opportunity with its talented people, e-government, and favourable business environment. More investments will follow soon!” added Richard Kobayashi, CEO of Alesco Ventures.