British firm QVentures has announced its latest investment into London-based startup Kitche, a free app to reduce food waste and save money.
Kitche, founded in 2018, leads with the motto “Kitche it, don’t ditch it”. The small team helps users save money and reduce food waste, starting with kitchen activity at home. Users can download the free app, and easily import items by taking a photo of their shopping receipt. In an instant, a real-time digital version of their kitchen products is created, for use either on-the-move or for recipe creation. The app then categorises products and offers users helpful food reminders to ensure items aren’t forgotten or wasted.
Most importantly, though, the app uses the information provided about what food users have at home to present inspiration for 1000’s of recipes. Users can also swipe to ‘Toss’ (or throw away) products and then track how not using these products had associated costs on a weekly basis.
With food waste receiving increasing attention by policy-makers in recent months, QVentures is proud to be working closely with a social impact company tackling the problem of food waste in the UK.
QVentures focuses on investing in pre-seed technology companies in the UK and is dedicated to finding and supporting the next generation of best in breed entrepreneurs. Kitche joins a list of several exciting UK-based startups, such as Rosecut Technologies, Ocyan, and Smartia, who have already received investment from QVentures.
QVentures Managing Partner, Robert Walsh says: “It’s fantastic to see innovative technology companies such as Kitche taking action towards creating a more sustainable food industry. We are proud to join Kitche on this journey.”
Kitche Founder, Alex Vlassopulos says: “We created Kitche after a conversation with friends in the park about real-life problems with home food waste. We are excited to take Kitche to the next phase with the help of the QVentures investment.”
Andriod users in the UK can download Kitche today on the Google Play Store, and an iOS version of Kitche will be released later this year.