Copenhagen-based Dixa raises €32.5 million to end bad customer service

Danish startup Dixa has closed €32.5 million in Series B funding, led by Notion Capital, with participation from existing investors Project A Ventures and Seed Capital. The funds will accelerate the startup’s mission to make customer service more personal, intelligent and data-driven.

Dixa was founded in Copenhagen in 2015 by four friends and is on a mission to empower brands to create great experiences for their customers and agents, by giving them the ability to communicate in an easy and conversational way. Dubbed the “customer friendship” platform, Dixa empowers customer service teams to engage with customers, much like the way friends do. 

“The majority of software created within the customer service space typically specializes in one or two channels – but fails to deliver a holistic and data-driven customer and agent experience,” says Mads Fosselius, CEO and Co-founder of Dixa. “Dixa is different as it’s a unified and channel-neutral platform optimized for customer conversations across any channel.”

Since its commercial launch in 2018 Dixa has seen a 1800% increase in monthly revenue and grown from 12 to 120 employees across 5 offices in Copenhagen, London, Berlin, Kyiv, and Lviv. Dixa primarily works with customer-facing teams and digital growth brands, such as DriveNow, Too Good To Go and Interflora. In 2019, it raised €12.4 million to expand globally and open its offices in Berlin and London.

Dixa will use the injection of capital to accelerate its product development and innovation, as well as invest significantly in its product and engineering teams in Europe. In 2020, it will also double-down on its go-to-market strategy for Europe and the US, where the company is seeing strong demand.

“Notion Capital is the ‘go-to’ B2B SaaS investor in Europe, founded by experienced SaaS entrepreneurs with unique domain knowledge in the customer service software space. With their strong SaaS track record with Tradeshift, Mews, NewVoiceMedia and others, we feel that we’ve found the perfect partner,” says Mads Fosselius.

“Customer service is one of the largest software categories out there,” says Jos White, General Partner at Notion. “And yet the market is still operating in transactional silos and not reflecting the world we live in. We think Dixa has what it takes to upend the industry with a platform that works across any channel and brings real-time intelligence to every conversation. We couldn’t be more excited to be investing in the company.”

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