Swiss startup Frontify raises €20.2 million to grow its brand management platform

St. Gallen-based brand management platform Frontify has raised a €20.2 million Series B funding round led by EQT Ventures, with participation from existing investors including Blossom Capital, Datartis Ventures and Thomas Dübendorfer, Tenderloin Ventures, and Myke Näf. 

Frontify, founded in 2013, is a B2B software-as-a-service (SaaS) company that helps businesses effectively manage their brands through a centralized online platform. Established by Founder and CEO Roger Dudler, Frontify has scaled to 120+ employees across St. Gallen, Switzerland and New York, USA. Along the way, Frontify has signed on major customers including Facebook, Dyson, Lufthansa, Vodafone, and Allianz.

Brands need to engage their audience and build trust. As customers become savvier and more discerning, a brand must exceed expectations. It has to evolve and stay relevant, all the time appealing to its audience. Managing your brand means investing in your company’s value and ultimately, its selling power. Frontify is the most user-friendly, comprehensive brand management platform – enabling its customers to maximize their brand’s consistency, efficiency, and involvement through centralization.

With an emphasis on cross-disciplinary functionality – typical users include brand, marketing, design, developer, and communications professionals – Frontify is a true standout and must-have business tool. 

“With a rapidly growing worldwide customer base, we continue to see validation in our platform and the niche we’ve established in the market. We’ve been fortunate to work with some amazing investors thus far that really believe in what we’ve been creating. That momentum has put us on the edge of something really exciting. With the collective knowledge and passion of EQT Ventures, especially Ted Persson, we’re confident in taking Frontify to that next stage,” said Frontify Founder and CEO, Roger Dudler. “Increasing our footprint across Europe, cracking the code to the US market, continuing to innovate on our product and shaping brand on an even deeper level than before; these are the kind of initiatives we forecast championing together.”

Ted Persson, operating partner and investment advisor at EQT Ventures, said. “The Frontify team has built a delightful product, enabling everyone to access the most up-to-date brand assets as and when they need to, and the company already has a stellar customer base. The EQT Ventures team is looking forward to joining Frontify on its journey!”

The funding will be used for global expansion, particularly across North America and Europe, alongside continued product innovation in the company’s movement to trail blaze the brand management category – an increasingly critical tool for building long-term business and brand value.