Belgian startup StoryChief raises €1.1 million to support content editors and marketers

StoryChief

Ghent-based StoryChief, a platform that streamlines blogs and social posts, has raised €1.1 million to develop its technology further, increase sales efforts and support more content editors.

StoryChief was founded in 2017 by Valeri Potchekailov, Gregory Claeyssens, and Brik De Maeyer. After running a creative agency for 8 years, they learned that many clients were struggling to create and distribute high-quality content. StoryChief solves this problem through its SaaS-solution with the slogan ‘your stories deserve to be heard’. 

Built on innovative technologies, StoryChief includes a SEO assistant, readability checker, and a content distribution engine that allows attaining more reach through the networks of employees. StoryChief helps content teams cut their workflows in half and multiply their reach by ten. Since launching in 2017, more than 25000 content teams across 70 countries have started using StoryChief. 

Founder and CEO Valeri Potchekailov explains why companies use StoryChief: “StoryChief helps companies multiply reach of their content and improve collaboration processes. Creating qualitative content makes our customers stand out from their competitors, as they position themselves as an expert which translates to trust and eventually in sales”.

With the new investment round, StoryChief will further develop its product, and ramp up its sales and marketing efforts. The investment comes from Amsterdam-based VC firm Peak Capital. “Peak Capital has the right hands-on experience in guiding fast-growing businesses like Channable and Catawiki to a new level. We’re excited to start working together with them”, Valeri added. 

Johan van Mil, co-founder and managing partner of Peak Capital: “StoryChief’s international client base shows that creating valuable content is an important topic for companies around the world. We are impressed with how the team scaled the business so internationally. The team’s entrepreneurial and domain expertise was another reason for us to back this team.”

Last year, StoryChief raised a pre-seed investment from a consortium of Belfius Bank, startup financing company PMV, and private investors Willem Delbare (former CTO of Teamleader) and Pieter Casneuf (former CEO of Adam Software).

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