Stockholm-based Done raises €330K to overhaul the most complained about service industry in Sweden: home improvement

Done team

Swedish startup Done, which allows consumers to hire home improvement & repair contractors through an app and video calls, has secured €330K in pre-seed funding from Antler, the startup generator and international venture capital fund at which the company was founded this year, in addition to a number of reputable home improvement angel investors, such as Magnus Agervald and Johan Rosendahl.

Done’s solution focuses on the home improvement industry, which is the most complained about industry in Sweden. According to the Swedish Consumer Agency, the home improvement industry has been receiving the most complaints in the services sector for 13 years straight. This presents a huge opportunity, as the average Swedish household spends €1,900 annually on home improvements.

The majority of investment will be directed towards product development and marketing. Done will focus on establishing themselves as market leaders in Sweden, before potentially expanding into international markets such as Germany and Holland in the medium term.

The company is led by two experienced entrepreneurs: Malin Granlund and Alek Åström. Alek has previously led the largest mobile app developer community in the Nordics, and arranged Swift & Fika, the first international iOS developer conference in Sweden, while Malin has led international expansions of leading Nordic startups.

Co-founder and CTO Alek Åström says, “Compared to how we consume other services in 2019, the home improvement industry is behind on many levels, and has seen a lack of innovation for years. By applying state-of-the-art technology such as high quality video solution replacing the otherwise time consuming home visits before a quotation is sent, automated communication and machine learning estimating price quotations, we are able to take huge leaps forward in bringing innovation to the industry.”

Co-founder and CEO Malin Granlund explains, “We believe that disruption starts with unsatisfied customers, and innovation starts with enabling customer-driven change. Lots of complaints are a result of bad purchasing processes, such as lack of clear contracts, high pricing and poor communication during projects. That’s why Done is focusing on applying technologies that brings world class user experience throughout the whole end-to-end process for the customer.”

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