Munich-based shipping specialist parcelLab is a cloud solution for smart parcel monitoring and targeted customer communication during the delivery process in e-commerce. Using parcelLab, online shops can control the post-purchase customer journey.
Founded in 2014, parcelLab has just completed a multi-million euro Series B financing round. In addition to a number of existing investors, including venture capital investor Coparion, Capnamic Ventures is joining the startup as lead investor.
Capnamic and existing investors, including Coparion, are investing several million euros in the startup. With the new capital, parcelLab intends to expand its technology and massively grow its team in order to strengthen existing international locations and open up new markets.
With the new funding, parcelLab will invest further in technology, as well as to expand its UK, German and French teams and develop into additional markets.
“Constantly rising acquisition costs mean that customer retention in retail is becoming more and more important,” said Christian Siegele, managing partner at Capnamic Ventures. “parcelLab is in a unique position with its outstanding team and product to define and lead the category of post-checkout experience solutions.”
ParcelLab was founded in 2014 by Tobias Buxhoidt, Anton Eder and Julian Krenge and has grown rapidly since then. The company now employs around 50 people, operates three locations in London, Munich and Paris and counts over 350 leading retailers and brands among its customers, including Ikea, Lidl, MediaMarktSaturn and MADE.com.
“The solution from parcelLab is technically mature, easy to implement and achieves impressive KPIs with fast return on investment (ROI),” said Christian Schulte, venture capitalist at Coparion. “Rapid expansion in Europe is therefore the next logical step.”
“All online retailers have so far focused on optimising the shopping experience for customer acquisition,” said parcelLab co-founder Anton Eder. “This area has become sophisticated for most retailers now. However, there is still huge potential after a customer purchases to inspire customers, make them loyal permanently and to generate relevant additional sales.”