As a startup founder, you want nothing but the very best for your company. For instance, you want the best employees, top-notch products for your customers, and a professional website that can attract the target demographic. However, you also want a premium logo that can elevate your business as a brand.
If you have never created a logo before, here are 15 tips that you can use for help:
- Choose the Right Colors
You can’t create a good logo without using the right colors. This is because of the psychology of colors which influences how your target demographic desponds to your logo. So, if you want to create a logo that speaks “enthusiasm” and “energy”, then you can choose red as one of the primary colors. Similarly, if you want your logo to say “trust” and “security”, then you can lean towards blue.
- Choose the Right Font
Just like colors, the fonts of a logo also matter a lot. In fact, you can create a highly memorable logo just by using a highly memorable font. The logo of beverage leader Coca-Cola is the perfect example of this idea.
- Keep it Simple
A simple logo is a powerful logo. This is because when you try to complicate the design, it becomes difficult to get your message across. Think of the logos of Apple and Nike- their designs are quite simple but also quite effective.
- Remember Scaling
An ideal logo looks as good when it’s printed on a pen as it’s printed on a giant billboard. In other words, the logo should be scalable.
- Use the Right Tool
In today’s technology-driven world, there is no dearth of online solutions and design is certainly one of them. However, you should choose the logo design tool wisely. Ideally, you should go for an advanced service like Tailor Brands that uses artificial intelligence technology to create premium logos in a matter of minutes.
- Be Original
You are free to draw inspiration from other popular logos on the Internet. However, you shouldn’t try to replicate the designs in their entirety. Instead, you should put on your thinking cap and be as original as possible.
- Think of White Space
There are many clever ways you can design logos. For instance, you can incorporate white space into the design just like FedEx and Toblerone did with theirs.
- Understand the Legal Aspects
There are certain legal aspects of logo design that start-ups must pay attention to. For instance, you have to ensure that you can protect the logo as a trademark or else your money could simply go in vain.
- Try Black and White
It doesn’t matter what kind of logo you have designed; you must apply a black-and-white filter on it to see how it looks. An ideal logo would great both in color and greyscale.
- Think Long-Term
Trends are pretty common in the design industry. For instance, bright and metallic colors, minimalistic typography, etc. are currently in vogue. However, you shouldn’t create your logo based on these alone. Your design should be classic and able to survive the test of time.
- Mind the Letter Spacing
Many amateur logo designers forget to pay attention to letter spacing i.e. kerning. Look at the image above- that should give you an idea why you shouldn’t overlook the spacing between the letters.
- Find Inspiration
If you are unable to come up good logo design on your own, then you can always turn to the Internet for inspiring logos from professionals.
- Target your Audience
Your logo needs to look good, sure. However, it also needs to be in line with your target demographic. So, choose the fonts, colors, and icons carefully.
- Avoid Clichés
If you want to make a lasting impression on your prospects, then avoid clichéd design elements like speech bubbles for communication, stick figures for individuals, etc. Instead, try to come up with your own ideas and concepts.
- Involve your Team
It’s a good idea to involve your staff in the design process. After all, there is no such thing as too many ideas.
So, there you have it – some of the things that you need to keep in mind if you want to create the perfect logo. Be careful and good luck!