Spanish startup Virtway is an immersive platform that provides online 3D virtual experiences for events such as conferences, fairs and training sessions. Users can choose their own avatar, and present, talk, and network with each other in real time, simulating the feeling of direct contact and offering a more engaging experience than webinars, video, and conference calls.
Launched in 2014 in Oviedo by Jose Antonio Tejedor, Virtway has now raised €4 million to launch in the UK, marking its first expansion outside of Spain.
Through its conferencing platform, Virtway enables organizers to create events that go beyond the limits of the real world – allowing them to expand attendee list to more geographies, while significantly reducing the carbon footprint through reduced travel, amounting to a far more cost-effective and greener alternative to physical events. Detailed data insights on audience participation can also help organizers to better plan for future events. With its in-house 3D engine, Virtway can be accessed through computers and both iOS and Android mobile devices, making it easier than ever for event organizers to connect people from all over the world.
Events cost between £1,000 and £10,000, depending on the size of the event. Virtway’s platform permits an infinite number of users to connect, and 500 avatars can be present in the same virtual room not only from tablets and computers, but also from mobile phones. In comparison, competitors have a limit of 50 users per room when connecting via mobile phone. In addition, Virtway attendees can talk, chat and network with other attendees from any device. The advanced 3D VoIP (Voice Over Internet Protocol) allows individuals to speak to others while giving a realistic perception that you are talking to an individual or small group rather than being in a chat room.
The platform can be used for a wide range of activities including conferences, careers fairs, training and remote learning. The platform has been used by companies such as AstraZeneca, Accenture, Everis, Manpower.
“This investment will be a great boost to what we hope will be a successful expansion in the UK following increased demand from English speaking countries,” said Jose Antonio Tejedor, founder and CEO. “It’s a really exciting time for the company with a huge amount of interest in the product from companies and universities. We have an exciting and unparalleled product and are constantly working to improve the UX. There is no other platform that is offering the level of connectivity and experience that Virtway is currently bringing to the marketplace. The funding will be used to further improve the product and increase our footprint outside of Spain. It has come at a great time and we are looking forward to the next stage of our journey.”