Barcelona-based Emjoy is a wellbeing app that empowers women to change their relationship with sex by providing scientifically-backed and research-centric audio content. Just launched on the Apple Store and Google Play last week, the app offers mindful sex techniques from Jessica Graham, the author of Good Sex: Getting Off Without Checking Out. The startup has now closed a €1 million seed round from pan-European VC Nauta Capital.
We also featured Emjoy as one of our 10 sex tech startups to look out for in 2019.
The app offers more than 80 audio sessions including practical guides, meditation sessions and communication tips – all designed to guide users to improve their sexual wellbeing.
Initially focused on female sexuality, Emjoy’s proprietary audio content covers topics including how to boost libido, developing self-knowledge, increasing pleasure, improving sexual communication, and features experts in fields of psychology, sex therapy, education and mindfulness.
Emjoy was founded by Andrea Oliver Garcia and Daniel Tamas in 2018, when after more than four years in working in VC, Andrea decided to embark on her own entrepreneurial journey.
“I have always considered myself a feminist and as I grew up, I realized that many girlfriends of mine lived their sexuality with shame and knew very little about themselves – some even doubting if they had or hadn’t experienced an orgasm,” said Oliver.
“Then I came across several studies such as the pleasure gap and sexual wellbeing reports showing that cisgendered heterosexual women consistently experience less pleasure than their male counterparts. Shockingly, data from several studies show that over 40% of women struggle to attain an orgasm and that 30% of women worldwide experience libido issues.”
With a mission to empower women to improve their relationship with sex and help them take responsibility for their own pleasure, Emjoy aims to offer reliable and researched-backed content.
“As I was researching and talking to sex therapists and industry experts, I noticed the internet was crowded with inconsistent and untrustworthy information,” said Oliver. “That’s when I decided to stop backing amazing entrepreneurs to become one myself in order to help women enhance their sexual wellbeing with Emjoy.”
Predicted to be a $50 billion market by 2025, Emjoy aims to be a category leader in growing femtech market, which includes sexual wellness, by addressing a historically unaddressed problem for half of the global population.
“Having closely worked with Andrea for many years, we’ve seen first-hand her passion and knowledge on what it takes to build a scalable global business,” said Nauta Capital General Partner Jordi Vinas. “We are delighted to partner with Emjoy early in their journey as they tackle an important issue which has been ignored for far too long.”
With more than 700 early-sign ups before launch, Emjoy will use the funds to double its team by 2020 and establish a presence in its two core target markets: UK and US.