Every day, nearly three billion images are uploaded to the internet. Amsterdam-based Dashmote’s AI technology is capable of analyzing these images to deliver valuable insights, helping companies to improve their marketing strategies.
Founded in 2014, the startup has just secured €2.5 million in funding from a group of American and Chinese investors, including SP Investment Associates (SPIA), Three Curve Capital (TCC), and Gaomei Yunjing Investments.
With its SaaS solution, Dashmote is already helping companies such as Heineken, Coca Cola, Unilever, and L’Oréal to understand their audience and assess the markets they enter.
Large companies that operate in consumer electronics, food and beverage, and cosmetics can also use Dashmote’s AI tools and analysis to sharpen their marketing efforts. The tool is used to discover market trends, operate an effective segmentation of the offer, and measure the audience engagement and sentiment.
“Our international group of investors will support our ambition to solidify our position in existing markets and to roll out to new markets,” said Dennis Tan, CEO and co-founder of Dashmote. “In addition to funds to grow our business, SPIA and Three Curve Capital, will also bring substantial experience as venture and growth investors and their vast network. It is important for us that Gaomei also joined this round, considering our current footprint and plans in the Chinese market.”
“Dennis and Stefan have proven that they have a clear vision on how to enter Asian markets,” said Ning Gu, founder and general partner at Gaomei. “They have done so successfully with their strategy that combines local culture and an international push.”
Both SPIA and TCC have deep networks in the US, Europe and Asia and bring decades of experience in scaling fast-growing companies.
Dashmote is already profitable and will use the funding specifically to rapidly expand its footprint, as well as to grow its team and its product portfolio. The company will double the number of employees from the current 45 to 90. The New York and Shanghai offices will increase in size, and new offices are planned to open in the US and Asia in the near future.
“We plan to unlock information in online video material – another potentially inexhaustible source of insights for companies,” said Tan. “By bringing a new way to visualize the gathered information, this will offer companies even more possibilities to understand data and leverage it for marketing, strategy and sales purposes.”