Paris-based photography platform Meero raises €205 million Series C

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Founded in 2016, Paris-based Meero aims to revolutionise the world of photography by allowing photographers to dedicate themselves to their passion. From providing revenues and market research to invoicing, post-production, and delivery, Meero takes care of all the time-consuming tasks which plague the industry, while giving photographers the chance to work with major brands.

In addition to the services it offers to photographers, Meero’s platform also allows companies, and soon individual consumers, to access custom-made photo and video solutions around the world. Meero manages the photoshoot process from beginning to end, guaranteeing unbeatable prices, delivery times of less than 24 hours and a regular, professional photo quality.

Less than a year after its €45 million Seris B round, Meero has announced a €205 million Series C round led by Eurazeo Growth and Prime Ventures. With the funding, the startup expects to end the year with 1,200 employees spread across 5 offices around the world. The funding will also enable Meero to continue its mission of boosting the creativity and freedom of photographers by providing access to clients, tools, and an expanding creative community that already holds monthly meetups in 35 different countries.

“Art and creativity are probably innate in human beings and are only lost over the course of time. In societies where logic and competition are at the heart of the education system, creativity is perceived as a crossroads at best, if not a path towards marginalisation,” said Thomas Rebaud, CEO and founder of Meero. “It’s even more sad that this is undoubtedly what separates the human race from all others. We have to fight for the creative among us to be able to use their time and energy to create.”