Berlin-based mobile marketing startup Adjust raises €200 million mega-round

Christian Henschel & Paul H. Müller

Berlin-based Adjust, which provides tools for mobile marketers, has raised €200 million in a round led by Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners and Sofina. The startup provides high-quality analytics, accurate measurement, fraud prevention, and cybersecurity solutions for over 25,000 mobile apps worldwide, enabling them to make smarter, faster decisions.

As mobile continues to shape today’s marketing practices, Adjust will use the funding to expand its product suite to provide marketers with a single platform for all their needs.

The startup already works with leading global brands, including NBCUniversal, Spotify, Soundcloud, Pinterest, Procter & Gamble, Rocket Internet, Canon, HotelTonight, BlaBlaCar, Deezer, Tencent Games, Nexon, Takeaway.com, HelloFresh, Yandex, Manchester United, and Universal Music Group.

The funding round follows a strong period of growth. Founded in 2012, Adjust now employs over 350 employees in 15 offices around the world. Since 2013, Adjust has also more than doubled its revenue every two years and has done so profitably over the past four years.

“This latest round of funding will be instrumental as we continue to unify brands’ marketing efforts, making marketing simpler, smarter and more secure. The investments we make in our product will further empower our clients to move the needle in their markets, as we become mobile’s definitive growth engine,” said Christian Henschel, co-founder and CEO of Adjust.

The company has recently acquired several businesses to expand its services and meet growing demands from customers, including the US-based data aggregation platform Acquired.io, and the Israeli cybersecurity and AI startup Unbotify. Adjust recently launched the first of these combined products, its Unbotify standalone solution, which harnesses AI and machine learning to detect in-app bot fraud in real-time.

“Adjust reached profitability just three years after its creation, and has seen extraordinary growth since then,” commented Yann du Rusquec, from Eurazeo Growth. “The company is ideally positioned to further expand its product and footprint throughout 2019 and beyond, cementing its position as one of the most successful global tech champions to come out of Europe.”

The mobile industry is constantly evolving, and the Adjust team has proven to consistently innovate and grow ahead of the market,” said Sam Brooks from Highland Europe.We are fortunate to have been a part of the impressive journey over the past few years and we are thrilled to be further supporting Adjust on its next stage of growth.

The transaction is subject to antitrust approval and expected to close in the coming weeks.

LEAVE A REPLY

Please enter your comment!
Please enter your name here