Dublin-based Glofox raises €9 million Series A for its boutique fitness studio management platform

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Irish startup Glofox is a class-based fitness management platform, tailored to boutique fitness studio owners. On its platform, gym owners can manage booking, payments, new leads, and memberships.

Founded in 2014, Glofox has just closed a €9 million Series A round. The funding round was led by Octopus Ventures, with additional investment from Partech, Notion Capital and Tribal VC.

With a client base that already spans 43 countries across the globe, Glofox plans to use the investment to continue its expansion efforts in the US, especially its Los Angeles office. The startup will also invest in product development and marketing efforts.

Glofox enables boutique fitness studio owners to create and maintain authentic relationships with their members at every phase of the life cycle and at scale, whether they own one studio or 1,000. The software’s intuitive interface and complete package of features benefits a rapidly increasing roster of independent studios and large fitness franchises across 43 countries, with 10 million classes booked through the platform each year. With Glofox, boutique fitness studio owners, including clients such as F45 Training, Elite Bodyworks, Fit 7/8, 9Round, and Switch Playground – are able to more easily schedule classes, manage memberships and leads, and run their business.

“Glofox enables fitness entrepreneurs to run their businesses successfully and efficiently so they can focus on their passion: to help their customers get fit and stay healthy,” said Marieke Christmann of Octopus Ventures. “At the moment boutique studios have to battle with a number of not-for-purpose and isolated applications; with Glofox, boutique studios can manage key business functions and provide a premium customer experience seamlessly.

“While traditional membership gyms are growing at 5%, the boutique market is up 25%, which gives us confidence that the team can transform this startup into a large software player. We are excited to welcome Glofox to the Octopus portfolio and be part of this brilliant team’s journey.”

“The fundraise is a really exciting step for the company,” said Glofox founder and CEO Conor O’Loughlin. “We’ve spent years optimizing Glofox for boutique fitness studio owners, and we’re planning to use the funding to ensure Glofox can scale with our partners as they grow their business, while continually offering the features they need to maintain authentic relationships with customers.”