Preglife, an app which lets expecting mothers track their pregnancy week by week, providing tips, exercises, medical information, and more, is already used by over 90% of pregnant women in Sweden, with ambitions to become the largest pregnancy and baby application globally. To this end, the company has recently received funding from eEquity, a leading Nordic investor in digital growth companies, in its first round.
Based in Stockholm, Preglife launched its app in October 2010 and has since been downloaded more than 2.6 million times, with more than 500,000 current active users. With its many features, the app’s goal is to serve as a guide and information source for parents throughout the pregnancy and the actual delivery, and to make life with the newborn as happy and secure as possible. Preglife cooperates with a large network of doctors and midwives to guarantee that the information it provides is accurate, relevant, and correct.
Preglife’s user base has grown rapidly, and the app is now present in eight markets. The startup plans to use the investment to expand to a number of new markets, as well as to continue developing relevant products and services for its users. The company works closely with several large and well-established partners within relevant industries such as insurance, ecommerce, health, security and media.
“Preglife has been completely self-financed,” said CEO and founder Tobias Meschke. “This has resulted in our journey taking a little longer, but has also led to us having a working business model and full control of costs. It feels really exciting to find a professional investor who values our way of working. With eEquity as one of our owners, we hope to achieve our goals faster. eEquity has previous experience from building companies with a clear online strategy and global ambitions – which we value. In the coming years we will work hard together in order to become the leading pregnancy and baby application globally.”
“We were immensely impressed by how satisfied Preglife’s users are and how relevant their offering is for the target audience,” said eEquity Partner Johan Symmons. “Preglife has, with limited resources, succeeded to build the leading and most complete pregnancy application in the Nordic market, and has also become one of the leading players in both Germany and Poland in a short period of time. Furthermore, we are impressed by the strong and closely-knit partnerships Preglife has with leading commercial players within several industries. We are looking forward to supporting the company during its journey to become one of the leading and most relevant pregnancy and baby application globally.”