Berlin-based fliit is setting out to make food logistics simple with its digital platform, which connects and aggregates transportation partners to manage fresh food logistics throughout Germany, while providing seamless digital documentation to its clients.
The startup has just raised €10 million in a Series A round from Maersk Growth, the capital venture arm of the shipping giant Maersk and Alstin Fund II from the Maschmeyer Group. Existing investors, particularly Berlin Technologie Holding, also participated in the round.
In collaboration with Maersk, fliit is developing end-to-end solutions for global food producers are being developed, with its competencies in road transportation perfectly complementing Maersk’s expertise in sea freight.
Founded in 2016, over the last 12 months, fliit has grown its partner network to more than 200 regular carriers, delivering in every part of Germany and neighboring countries. Clients such as MSG Frucht, L’Osteria, Rewe, Landgard, and Hello Fresh already use the service of fliit outperforming traditional solutions and has the potential to revolutionize food logistics.
The additional funds will be used to accelerate growth and push the development of its digital platform for fresh food transportation, as well as to start the international expansion.
“We are very happy about the investment by the well-established logistics provider and container ship world market leader Maersk as well as the renowned financial investor around Carsten Maschmeyer,” said Flavio Alario, fliit founder and managing director. “We found the perfect partners to scale quickly in Europe and to create a new kind of food logistics: flexible, efficient, and customer-centric.”
“We liked the focus on a special verticle, food logistics, and were impressed how well the team blends year long expertise in logistics with technology to build a great platform ready to scale across Europe, that supports our overall integrator strategy,” said Jeppe Høier, Partner at Maersk Growth.
“The revolutionary approach of fliit that combines complex technology with existing resources convinced us,” added Carsten Maschmeyer from Alstin II. “It enables the delivery of fresh produce faster and ensures the maintenance of the cool chain. Thereby, fliit creates a totally new kind of logistics! We are also very enthusiastic about the founding team and CEO Falvio Alario. With his 12 years of logistics experience at the logistics giant DHL, he has a deep understanding of the logistics sector.“
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