Dutch startup SafeSize raises €10 million for its 3D tech to help customers find the perfect shoe

Safesize

Want to buy shoes online, but not sure if they’ll fit? That’s where SafeSize comes in. The Almere-based startup works with online and offline footwear retailers to help customers find the right shoe.

Using 3D foot scanning along with the world’s largest database of 3D scanned shoes, proprietary fitting algorithms, and machine learning, SafeSize matches people with the perfect pair of shoes in terms of both fit and functionality. Since it was founded in 2012, SafeSize has unlocked the potential for digital growth and personalisation in the footwear market for more than 2,000 leading retailers and shoe brands.

The startup has just raised €10 million in a Series B round from existing investors 3TS Capital Partners and Convent Capital, as well as additional strategic investors.

“’Business as usual’ is no longer an option for footwear retailers and brands,” said Angelos Stavrakis, CEO of SafeSize. “Consumers expect a seamless, personalised shopping experience across all channels. SafeSize enables footwear retailers and brands to engage online and offline with their consumers in a unique and personalized way. Our solution serves as the world’s best omnichannel sales assistant, combining deep shoe fitting expertise with tens of millions of shoe and foot data, processed using machine learning to constantly improve our recommendation algorithms. We’re thrilled about this new investment and about the continued support from our partners, who share our vision.”

SafeSize will use the new funds to continue to scale-up and strengthen its leadership in the virtual fitting recommendation space by attracting new talent, accelerating product innovation, and entering new markets.

“SafeSize enables footwear retailers and brands to succeed in a changing retail landscape, by driving increased customer engagement and other revenue streams,” said Elbruz Yılmaz, Investment Director of 3TS Capital Partners. “We believe with this funding round, Safesize will be equipped to scale further globally and we’re excited to support SafeSize in continuing its leadership as the global footwear recommendation platform for retailers.”

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