Paris-based adtech startup Admo.tv, a platform which allows ad buyers to measure and optimise the impact of TV adverts on online traffic, has raised a Series B funding round of €6 million led by Runa Capital, with participation from Entrepreneur Venture and Cap Décisif. The startup previously raised a €1.5 million round in 2016 from Entrepreneur Venture and Kerala Ventures, bringing the total investment in the company to €7.5 million to date.
Admo.tv will use the funds to accelerate its international expansion and continue to develop its platform. During 2019, the company intends to significantly grow the team at its London office, and will open new offices in Spain and Germany.
In a vertical known for its lack of quantifiable ROI data, Admo.tv helps brands to optimise their media planning with the platform’s insights, based on their objectives: more visits, more conversions, geographical engagement and more effective TV visitor profiling and targeting.
By using Admo.tv’s platform, brands can also automatically take a leading position on Google AdWords at the exact moment that their TV audience is likely to be using online search to learn more about products advertised. Admo.tv can be used to retarget a TV audience on digital media, allowing brands to convert them into customers. Advertisers can also input TV audience data into a data management platform or CRM.
“This round is part of our mission to become the go-to TV measurement and amplification platform for agencies and brands across Europe,” said Baptiste Brunin, CEO and co-founder of Admo.tv. “With the global TV analytics market expected to reach $4.2 billion by 2023, we are excited to demonstrate the relevance of these channels for today’s consumers – allowing brands to capitalise on the significant opportunities presented by a well-planned and holistic TV advertising campaign. Perhaps most importantly, we are committed to raising the value of traditionally offline channels for advertisers, agencies and viewers alike.”
Admo.tv will be expanding its offering with data insights on the impact of TV advertising, not only on digital environments, but also on brand reputation and traffic in physical stores. The company has recently announced the launch of a media prediction tool, which will offer advertisers the opportunity to build a TV media plan in advance, and buy TV advertising based on audience behaviour and engagement.
“We’re excited to support Admo.tv team in their next exciting chapter of growth,” said Dmitry Chikhachev, Runa Capital Partner. “Admo.tv embodies everything we care about here at Runa; an exceptional team of smart, energetic and dedicated entrepreneurs, sophisticated and unique technology and a multi-billion, established, professional market which has seen little innovation over the last decade. The TV and radio advertisement industries are striving to get hold of cutting-edge technologies to ensure that campaign planning and analytics become more competitive. Admo.tv is positioned perfectly, ready to become the market standard.”