French adtech startup PixelMe raises €1 million for its URL shortener that enables retargeting

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Paris-based PixelMe is an SaaS platform that helps SMEs track and manage their online campaigns, and to improve their conversions rates. The adtech startup’s URL shortener allows for analytics tracking and digital retargeting, among other features.

Founded in 2017 by Tom Benattar, Jérémie Doucy, and Maxime Berthelot, PixelMe has now raised a €1 million seed round led by the French VC fund Serena, with participation from Kima Venture and several business angels.

After 12 months of bootstrapping the startup has already reached €9k in monthly recurring revenue, had a €3.5 million pre-round valuation, and counts 12,000 users across multiple countries including the United States, Australia, United Kingdom or Japan.

Unlike other marketing data analytics platforms, PixelMe works by offering its own URL builder and shortener, which enables companies to embed a remarketing pixel in any URL, usually installed on a website. This allows its customers, who rely on third party platforms like Amazon, access to retargeting – a powerful solution to increase conversion rates by around 50%. Retargeting is especially useful in the e-commerce market, where only 8% of visitors buy a product during their first visit.

The seed round will help the startup to hire a core team in order to develop their platform faster, and to receive support from experienced entrepreneurs.

Kamel Zeroual, Partner at Serena, said: “A new generation of freelances and SMEs are now ultra connected. They’re all looking for simple and easy tools to help them develop their business (the do-it yourself generation). PixelMe is drastically simplifying the technical acquisition process (growth marketing) in order to offer as many users as possible a simple, multiplatform and ROI oriented tool.”

PixelMe is following in the footsteps of Buffer, Baremetrics, and Groove. They’re sharing openly why they decided to raise a seed after boostrapping, how it occurred and the details of the round in a Medium article.

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