London-based Mercaux raises €4 million Series A to digitally transform brick-and-mortar stores

Mercaux

E-commerce has taken off in recent years, yet 85% of customers would still prefer to shop at brick-and-mortar stores. London-based Mercaux is integrating the technology available in e-commerce into physical retail stores to improve the customer experience, putting its technological solutions into the hands of salespeople to drive better business performance and create a personalised customer experience.

Merleux’s mobile sales assistant application provides salespeople with full knowledge of products, product inventory, customer history, and styling suggestions. The platform is also connected to the retailer’s headquarters, allowing them to communicate directly with their stores and use AI to make merchandising decisions. According to the company, use of its platform results in an 8-15% increase in in-store and online sales.

Founded in 2013, the company has just raised a £3.5 million Series A investment from the pan-European VC firm Nauta Capital. The investment will be used to accelerate Mercaux’s international growth and enhance its technology.

Tapping into the large-scale digital transformation of the retail industry estimated to be worth $4 trillion, Mercaux serves multichannel retailers across fashion, sport, and beauty segments. Since its inception, the company has gained significant commercial traction, attracting clients including Karen Millen, French Connection, United Colors of Benetton, Nike and Under Armour. Mercaux’s platform is currently used more than 100,000 times per day and deployed in more than 250 stores around the world.

CEO Olga Kotsur explains: “Retailers understand the need to change and the urgency to do so and are actively looking for tools and technologies that enable this change. Our objective is to be in the very centre of the in-store digital ecosystem, equipping retailers with the capabilities to prosper in the new era of digital retail.”

Carles Ferrer, General Partner at Nauta Capital said: “We have been fans of Olga and Mercaux over the past years, as they have achieved a fantastic commercial traction by tackling a large industry in need of a transformative digital disruption. Within our broader SW approach, we have developed a very strong thesis around the massive transformation the retail industry is currently facing.”