Founded in 2012, Intertwine is a social network for multimedia storytelling where everyone can tell their own story, open their own magazine, and participate in creative writing competitions. The platform features poetry, science fiction, photography, and traveller accounts. Businesses can also launch corporate storytelling campaigns and create the content for their marketing strategies through Intertwine’s platform.
Intertwine has just acquired the 20lines from HarperCollins. 20lines, also founded in 2012, is a web and mobile app to write and read short stories, whose aim is to become the Instagram of short stories. With the acquisition, Intertwine now has 250,000 users.
Gianluca Manca, Intertwine CEO, said: “The publishing world is changing a lot less quickly than the other entertainment markets. We believe that writers still exist and will exist forever, but they will have to learn to become storytellers; in this way they will be able to give greater depth to the world of content creation.”