HomeFinland-StartupsFinnish startup Matchmade, an influencer marketing platform for games, raises €4 million

Finnish startup Matchmade, an influencer marketing platform for games, raises €4 million

Gaming influencer marketing platform Matchmade has raised €4 million in a round led by Korea Investment Partners.

Founded in 2014, Matchmade’s platform analyses over 3 million channels and 300 million videos on YouTube, along with 12 million streams and 260,0000 channels on Twitch to provide analytical data-based influencer matching for games and other products.

Matchmade allows advertisers to not only search for, but also reach out to and communicate with multiple influencers in one place. The platform shows real-time campaign data on its dashboard, which supports the majority of third party data tracking companies such as Appsflyer, Kochava and Adjust. The platform has seen a 400% increase in campaign investment from advertisers in 2018 compared to 2017.

The Helsinki-based startup will use the investment to expand into more countries and to to develop new technologies. Matchmade plans to open a new office in San Francisco, and expand the reach of its platform.

Jiri Kupiainen, CEO & founder of Matchmade, said: “The incredible 400% growth in campaign budgets by advertisers, is a testament to the growing importance of influencer marketing. This funding round allows us to double down on the development of the Matchmade platform, and most importantly in growing our team. Adding Twitch to the Matchmade platform means that we are better able to serve our customers and influencers alike by offering a broader data-driven approach to sponsored content. Influencer marketing is still very new and we’re excited to be driving the development of one of the fastest growing areas of new media.” 

Sang-ho Park, Partner at Korea Investment Partners, said: “Korea Investment Partners is investing in Matchmade as the company’s solution to one of the fastest growing areas of advertising is sophisticated, scalable and technically advanced. The founding team is very experienced and driven, and they’ve demonstrated great potential.” 

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Mary Loritz
Mary Loritz
Mary served as Head of Content at EU-Startups.com from November 2018 until November 2019. She is an experienced journalist and researcher covering tech and business topics.

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