HomeFundingLondon-based startup Feedr raises €1.7 million to bring healthy food to the...

London-based startup Feedr raises €1.7 million to bring healthy food to the office

Hungry at work for a delicious, nutritious, lunch, but not sure where to go? Feedr is here to solve your workplace hunger problems with its intelligent lunch platform, which offers office employees personalised meals from healthy food suppliers.

The London-based startup has announced a pre-Series A investment round of €1.7 million, backed by Episode 1, as well as angels Errol Damelin, Richard Glynn, and David Pritchard. The startup will use the round to invest in its technology to improve the online user experience and expand its choice of healthy meals, as well as to increase its salesforce and expand outside of London.

Launched in 2016, Feedr has so far fed employees at over 400 companies, and the startup has seen more than 300% growth in the past 12 months it as more businesses recognise the value of giving employees daily access to nutritious food.

Feedr’s Cloud Canteen platform provides employees with the healthiest food in London, at a lower cost than they’d get on the street. Employers have the option to fully or partly subsidise employee meals, allowing their staff to eat healthy, fresh meals for under £5 daily.

The menu options also become more personalised the more employees use the platform. When an employee selects a meal, Feedr feeds back these choices to create more data-informed menus in a ‘Netflix for food’ concept.

Riya Grover, CEO of Feedr, says: “We’ve seen dramatic shifts in the way consumers want to eat, yet most people fail to actually eat nutritious, fresh and varied food during their daily lunch hour at work. We’re really excited to disrupt this space, transform traditional food systems and make healthier food accessible from our curated collection of London’s best food vendors.”

Damien Lane, Partner from Episode 1 Ventures, said: Feedr’s strong brand values address the rise of the conscious consumer with a greater awareness of ingredient quality, artisanal producers, food provenance and the impact of food consumption on health.  The team brings incredible execution skills with a passion for shaping healthier futures.”

Mary Loritz
Mary Loritz
Mary served as Head of Content at EU-Startups.com from November 2018 until November 2019. She is an experienced journalist and researcher covering tech and business topics.

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