Data Impact, which uses big data to help major food companies more efficiently distribute their products, raised €8 million from Red River West and the Ambition Numérique Fund, managed by Bpifrance.
The Paris-based startup was founded in 2014 by Yacine Terki and Ludovic Gallen. It helps large consumer goods companies in the deployment and optimisation of their omni-channel distribution, with a solution that analyses data at the point of sale with deep learning algorithms.
Data Impact is present in twenty countries and claims more than 40 international brands as customers. The startup counts Unilever, Pepsi, Danone and Findus among its customers.
With this funding round, Data Impact wants to accelerate its development internationally, especially in the United States. The startup will also increase its investment in R&D.
The company describes: “FMCG [Fast-Moving Consumer Goods] actors can thus define their strategy, prepare their negotiations and optimise their distribution: improve product distribution, anticipate stock-outs, adapt promotions, diversify merchandising… with an impact on their market share.“