HomeGermany-StartupsHow explainer videos and the right storytelling can boost your startup's success...

How explainer videos and the right storytelling can boost your startup’s success (Sponsored)

A picture says more than a thousand words. Can you imagine how many words a stellar video represents? No need to wonder… the answer is about 1.8 million! That being said, new tech products and services packed with useful features can clearly benefit from having an explainer video, which tells the product’s story and describes any USP as well as core functionalities. Instead of reading a long text which lists the features of a product or service, an engaging video is much more likely to convert your website visitors into actual customers.

simpleshow video maker transforms any text into an explainer video with graphics and a voiceover in minutes. Their videos help you easily explain your business, service, product and processes. mysimpleshow videos are based on storytelling to highlight key messages, which make presentations more engaging. Side note: using mysimpleshow explainer videos as part of your video marketing strategy helps foster stronger engagement between your company and your customers as well as your target audience, and video content can also enhance your website’s SEO.

So if you’re looking for the best way to describe what your startup does, explainer videos are the way to go! Together with mysimpleshow, you’ll tell a story that your customers can relate to. This way, you’ll build a virtual relationship with your audience in the digital space. Don’t miss out on using explainer videos to enhance your business!

You can use longer videos to explain the full range of your services or product features, while shorter videos can be used to help move your potential customers through the sales funnel at a quicker pace. Considering e-commerce, videos are an incredible asset. In a study by Internet World, around half of Internet-using respondents said that a product presentation with 360° views and videos affected their decision to purchase.

Learn more about simpleshow and check out the video below:

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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